Stepping into a supermarket is like a candy shop for many people. The onslaught of weekly specials, limited time promotion, rotisserie chicken roasting in the hot deli area and those purchase-with-purchase deals are all calling out to you. And while you queue in line to pay, you are surrounded by items targeting impulse buyers – candy bars, bottled drinks, chocolate bars and more.
Retailers put in a great deal of thought in getting you to spend the minute you step in. How the store smells, what do you first see when you step in and the location of certain items are not randomly decided by the store manager, these are strategies put into place meant to tempt you. Follow some of these tips we have to avoid impulse buying.
#1 – Shopping List is your Best Friend
Always make a list for all your shopping, be it groceries, tools, clothes or gifts. Writing this down will ensure you don’t get distracted and gives you a game plan to keep you focused. Don’t get swayed by the sales and stick to what you need.
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#2 – Saying No to your Children
Taking your children shopping with you always runs the risk of conceding to their pleas to buy the latest toy. It can be hard to say no to doe-eyed children who looks appealing at you, so think again before taking them to shop. Alternatively, make it a fun experience for them. Enlist their help to make the shopping list at home then hunt for the items in the store.
#3 – Go with a full stomach
When you shop with a full stomach, you’d probably look at food as a product to buy rather than something to eat right now. Your senses are exposed to the colorful sights and smells of the supermarket and you become less rational if you are hungry. That could translate to unplanned buys as you imagine yourself eating something, or picking up a ready meal that you can eat quickly (and often more expensive that something you can prepare at home).
#4 – Stepping in the store with a clear mind
Always shop intentionally and with a clear mind, know exactly what you need. Have your long-term goals in sight like saving for that vacation or retirement plan, you’d be less inclined to take part in impulse buying. We often buy things that we have no use for, always question yourself do you really need this and the opportunity cost if you buy.
#5 – Limit your shopping time
It’s a no-brainer, the lesser time you spend in a store, the lesser damage you’ll do with impulse buying. Get in and get out. If you spend the entire evening wandering around the store, you’re always going to find something to buy. The best way? Get into the store just before it closes, plan just enough time to grab everything you really need.
#6 – Pay with cash
When you’re using cash, you have a feel of what you’re spending in real time. You see the notes going out of your wallet and the deficit is felt instantly compared to using a credit card. Most of us make better choices when shopping with cash, it makes shopping clean and less apt to impulse buying.